Social Media Advocacy Program – Turn Employees into Influencers

social media advocacy program podcast

Everyone knows word-of-mouth referrals are the best way to promote your company. So why not look inward to your own employees to help build your brand?

In this Bobcast, Bob Tripathi interviews Social Media Consultant Casey Hall about how employee advocacy programs deliver exponential results by opening untapped social media markets.

Listen and learn how you can:

  • Empower your employees to embrace Social Media
  • Change company culture through employee advocacy
  • Get company-wide buy-in for social media programs
  • Create a content strategy for your employees
  • Tips and tools for measuring results

Social Media Advocacy Program – Turn Employees into Influencers


Our Guest Speaker for this Episode:

Casey Hall
Casey Hall, President, Lumberjack Social

Casey Hall has developed and deployed highly successful social media advocacy programs and works directly with executives to build their online authority and influence. He has created and managed global corporate social media strategy and implemented effective governance and oversight programs to ensure that those strategies were effective and sufficiently supported. This includes leading the Thomson Reuters Global Social Media Task Force. He successfully implements enterprise technology software solutions through requirements gathering, RFI, RFP, selection, negotiation, implementation, AP, and ongoing support.

Casey is a regular conference speaker and panelist at events including Social Media marketing World, Adobe Summit, Social Shake Up, Digital Summit, SocialMedia.Org, Incite Summit and many others.

He began this career as an attorney and enjoys log-rolling, martial arts, curling, and mountain biking. He lives in Minneapolis with his genius wife, two sons, and two dogs.

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