The Conversion Scientist Shares his Formulas for Data-Driven Optimization

Data-Driven Optimization - Podcast

Customer acquisition is the the lynchpin of marketing. But how do you get people to comment, click, buy or engage? Learn the science behind increasing conversions for more sales, more revenues and more leads with data-driven optimization.

In this podcast, Brian Massey of Conversion Sciences and Bob Tripathi discuss how to get more conversions by:

  • Optimizing organic search and social traffic.
  • Using third-party trust symbols in the shopping cart experience.
  • Progressive customer profiling.
  • Doing A/B Testing.
  • And more!

The Conversion Scientist Shares his Formulas for Data-Driven Optimization


Our Guest Speaker for this Episode:

Brian Massey
Brian Massey – Founder and Conversion Scientist

Brian Massey is the Founder and Conversion ScientistTM at Conversion Sciences and author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

He has a BA in computer science and management from Texas A&M and is passionate about measuring data and generating leads and revenues.

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