Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other.
In this episode of BobCast, our host Bob Tripathi dives deeper into the math driven world of Pay-Per-Click management. This presentation was part of Bob’s speaker presentation at Search Marketing Expo held in San Jose, California.
In this Managing PPC at Scale podcast, you’ll learn:
- Different Paid Search Team Models
- How to Build Your PPC team
- Characteristics of an Paid Search Manager
- How to avoid PPC bidding wars
- Why you should be managing PPC on Margins
Our Speaker for this Episode:
Bob Tripathi, CMO & Founder at Digital Sparx Marketing
Bob Tripathi is a passionate, holistic Digital Marketing leader helping companies build their digital business and professionals transform their careers with marketing for 15+ years. He has co-authored a book, spoken at numerous conferences, written tens of articles, given interviews, created digital training workshops and spoken at hundreds of webinars.
Bob has marketing skills in both the B2C and B2B industry helping SMB’s and enterprises like Discover Financial, Sears Holdings, iEmployee.com and many others achieve massive growth through his marketing skills and thought leadership. He is a self-starting entrepreneur and his passion for marketing led him to start Digital Sparx Marketing, a company specializing in digital services.