Learning To Master App Product Development

We have another expert featured on this episode of BobCast – The Digital Marketing podcast. This time we have Vik Murthy, Senior Director of Client Solutions at Asurion, a leader in product & app development who works with Fortune 500 companies like Sprint, AT&T, Verizon and many others.

In this episode, we discussed all things product development and hit on topics like:

  • Product Development Lifecycle
  • How to Build Engaging Products
  • Measurement Metrics for Success
  • Case Study Showcasing Success

Learning To Master App Product Development


Vik Murthy, Asurion

Vik Murthy is a Product Strategy and Digital Marketing leader with expertise in driving innovation which delivers value to customers and engages them over time. Vik spent over a decade at Discover Financial Services developing the Digital Marketing and Targeting expertise needed to get the right message to the right customer at the right time. He then moved to Asurion, the global leader in Device Protection and Support, to lead teams in building product capabilities and product stories that help clients’ reach their goals.

No stranger to change, Vik has led Digital Transformation and AGILE Transformation efforts throughout his career.

A Chicago-native; Vik holds an MBA from Northwestern University’s Kellogg School of Management and currently resides in the Nashville-area with his wife and three children.

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