For many marketers the life of a CMO sounds glamorous from the outside but the fact is the average tenure of a CMO is only 18 months! During this time, a CMO is tasked with things including driving revenues for the company, building brand, hiring and retaining great people and increasing shareholder value. That seems a lot but something that comes with the CMO territory!
In this Podcast episode, our host Bob Tripathi chats with Vanilla Soft CMO, Darryl Praill on what a day in the life of a CMO is like.
Tune into this BobCast episode and learn how to:
- Manage expectations of board members and other stakeholders
- Make marketing into a revenue driver
- Manage budgets, marketing tactics and build a culture of testing
- How to hire, train and coach team members to make them into A players!
- And many other great marketing insights for all future CMO’s!
Our Guest Speaker for this Episode:
Darryl Praill, Chief Marketing Officer
Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.
Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College